Privacy Policy

LAST UPDATED: MAY 15, 2019

Marcel for Art Ltd respects your right to privacy. This Privacy Policy explains who we are, how we collect, share and use personal information about you, and how you can exercise your privacy rights. This Privacy Policy only applies to personal information that we collect through our website at marcelforart.com ieand our mobile applications (collectively, the “Sites”). This Privacy Policy applies to you if you use our Sites, with specific provisions applicable only to EEA residents as noted below.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

What does Marcel For Art Ltd do?

Marcel for Art Ltd enables fine artists and creatives to conveniently register and update imagery and metadata associated with their artwork. Said artists may then share single artworks or groups of artworks with interested parties via email as well as market these artworks via social media integrations. Marcel For Art Ltd is headquartered in the United Kingdom but with working entities in other parts of the world, including in the United States and in Israel.

What personal information does Marcel for Art collect and why?

The personal information that we may collect about you broadly falls into the following categories:

  • Information that you provide voluntarily

Certain parts of our Site may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details in order to register an account with us, to subscribe to marketing communications from us, and/or to submit enquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

You may not provide information to us about someone else or communicate with someone else through our platform unless you have obtained any necessary consents from the other person for us to receive and use their information, such as to facilitate the sending of communications you choose to send to them about your artwork through Marcel for Art.

  • Information that we collect automatically

When you visit our Site, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location and other technical information. We may also collect information about how your device has interacted with the Site, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Site, where they come from, and what content on our Site is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Site to our visitors.

  • Information that we obtain from third party sources

We may receive personal information about you from third party sources. The types of information we collect from third parties may include collected information from third-party services like Facebook or Google if you use one of these services to log into or integrate with our Site. This information may include your name, email address, gender, city, and state or your friends or contacts on such site and we use the information we receive from these third parties to maintain and improve the accuracy of the records we hold about you, as well as to improve the quality and relevance of our Site to our visitors. With your consent, we may cache your communications from these third-party services to improve your experience on the Site. Similarly, we collect communications you choose to send and receive through our platform.

  • Cookies

We use cookies and similar technologies on, off and across the Site, including when you use different devices. To learn more, including how to change your cookie settings, please see our Cookie Notice.

In general, we will use the personal information we collect from you only for the purposes described in this Privacy Policy or for purposes that we explain to you at the time we collect your personal information.

What does Marcel for Art Ltd do with the Personal Information it collects?

Marcel For Art Ltd uses personal information it receives for several purposes, such as:

Site: To operate and maintain our Site and the products and services offered through our Site. For example, we use personal information to create your profile, track and organize your content, fulfill your purchase requests, process payments, and customize your experience on our Site, such as by tailoring the content or experiences we show you.

Communication: To contact you through email, phone, postal mail, notices posted on our websites or apps, via our platform and other ways and to facilitate communications to others you choose to communicate with via our platform. We will send you messages about the availability of our Site, security, customer service, or other service-related issues. We also send messages about the Site, updates, reminders, and promotional messages in accordance with your communications preferences. You may change your communication preferences at any time. Please be aware that you cannot opt-out of receiving service messages from us, including transactional, security and legal notices and you may not be able opt out of receiving communications from people that you initiated communications with via our Site.

Customer Support: In connection with customer service inquiries and matters, such as to investigate, respond to and resolve complaints and service issues.

Marketing: For marketing purposes, such as to develop our marketing strategy, promote our platform, growth, engagement.

Research and Development: For research, analytical, recordkeeping, and reporting purposes; to develop and test new products, features and ideas; to learn about our customer base and Site and to evolve and improve our Site, products and services.

Security and Investigations: We use your information to maintain the security of our Site, including to verify your identify, to investigate or prevent possible fraud or other violations of our Terms of Use or this Privacy Policy and/or in connection with possible attempts to harm our members, visitors, artists, partners or other third parties.

Other: For any other purpose identified at the point of collection or otherwise with your consent.

If you are a visitor from the European Economic Area, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only where we have your consent to do so, where we need the personal information to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

Who does Marcel For Art Ltd Share My Personal Information With?

We may disclose your personal information to the following categories of recipients or in the following circumstances:

  • third party services providers and partners who provide data processing services (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Site, customer support vendors, hosting vendors, payment processors, and market research and marketing vendors), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information.

  • to anyone who visits our Site or interacts with our Site if you voluntarily share information about yourself in a public or shared area on or through our Site. For example, if you share a public portfolio or agree to an artwork being publicly being attributed to you. You should be aware that any content or information you choose to disclose in these areas can be read, collected and used by other users, the general public and other sites (including search engines).

  • to anyone you choose to communicate with or share information with through our Site, for example if you send messages to others through our platform. You should be aware that any content or information you choose to disclose in this way can be read, collected, and used by those you communicate with.

  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary as a matter of applicable law or regulation, to exercise, establish or defend our legal rights, or to protect your vital interests or those of any other person;

  • in connection with an actual or potential merger, sale, acquisition, investment, assignment, reorganization, joint venture, or transfer of all or part of Marcel for Art’s business, assets, affiliates, including if we should ever file for bankruptcy or a related proceeding, provided that we inform the relevant third party it must use your personal information only for the purposes disclosed in this Privacy Policy;

  • to your employer (or similar entity), if you participate in any enterprise solutions or corporate programs;

  • to our group companies, to provide, develop, improve, and analyze the Site and our offerings.

  • to any other person with your consent to the disclosure.

How does Marcel for Art Ltd keep my personal information secure?

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. However, we cannot guarantee 100% security of any of the information that you send to us.

International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). Specifically, our Site servers are located in The United States and our group companies and third-party service providers and partners operate elsewhere including in the United States and Israel. This means that when we collect your personal information we may process it in any of these countries. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

Your data protection rights

You have the following data protection rights:

  • If you are a resident of the EEA, and you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

  • In addition, if you are a resident of the EEA, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.

  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on an “unsubscribe” or “opt-out” link in the marketing e-mails we send you or please contact us using the contact details provided under the “How to contact us” heading below.

  • If you are a resident of the EEA and we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.)

We respond to requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

How to contact us

If you have any questions or concerns about our use of your personal information, please contact Marcel For Art Ltd at support@marcelforart.com.